How did we accomplish our successful event?
|From left: Susan Baughman, Anne Peterson, Donna Boerema, and moi.|
2. We created postcards and mailed them to our own mailing lists (again, about 3-4 weeks before the event). BTW, we agreed on the front end to share in all costs involved with setting up the event.
|Front of our postcard.|
|Sharing in the work of pricing and packaging their art.|
|Calories do NOT count on days like this!|
|We hung work in all the upstairs bedrooms and bathrooms as well. These were small originals that we put in clear envelopes and we then taped them to the wall with 5 pieces of blue painters tape on the backs.|
6. Make sure your lighting is adequate. We supplemented the lighting by adding 5 floor lamps and 2 spot lights throughout the bedrooms and halls. If they can't "see" it, it won't speak to them.
|Supplement existing lighting with floor lamps or spot lights.|
7. Designate a table to be your "check out" station. Our event lasted 4 hours, so we each took a 1-hr shift, manning that station. Have plenty of change and have a reliable way to take credit cards. 51% of our sales were via credit card. We had a pad with the headings: Form of Payment / Artist / Title / Orig or Print / $, so that we could keep track of who was owed money at the end of the day.
|Our checkout station.|
8. We had a Form for guests to give us their email addresses, and we invited them to tell us which of us artists they wanted to get updates from. My mentees will now be able to start their own email list for future events or announcements!
|And here's my lovely family who surprised me with a visit to our Studio Open House. The kids were all decked out from their piano recitals held off-site. That's our son, Antoine, with his 4 adorable kids (ages 4-8) and Lauren, the daughter-in-law who is more like a daughter to me. My husband, Ray, rounds out our little family. And, yes, the kids all have artistic talent!|
I'm hoping you'll now be a bit braver about holding your own Studio Open House. If you team up with other artists, your workload will be that much less and you'll probably have a lot more fun. Give it a try and let me know how it goes! Do you have other tips for my readers about holding such an Event??
It's time to think about Venice in 2017. Come paint with me!
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